Tesco Lotus helps Thai save on daily necessities and has started a discount campaign on consumer products.

In collaboration with fourteen suppliers, Tesco has started the campaign with the name: 'United Hearts: Ruamjai Helping Thai Save'. From November 29 to January 4, 700 products from 27 brands will receive a 20 percent discount.

Sompong Rungnirattisai, commercial director of Tesco Lotus, said the supermarket and suppliers are investing more than 200 million baht in the campaign. They want consumers to save on the purchase of daily necessities, such as food and drinks, detergents and skin care products.

The Ministry of Commerce hopes that other entrepreneurs will join Tesco Lotus' campaign.

Source: Bangkok Post

7 responses to “Tesco Lotus stunt with discount promotion on consumer products”

  1. MartinX says up

    Can you imagine the margins that guests make with these 'consumer goods' will undoubtedly be the runners in the store
    Or are they afraid of the arrival of the Spar in Thailand???

  2. tooske says up

    Yes and as usual after 2 days no have sir, MOT,
    Thai people, and especially the small shopkeepers, also hoard and buy carts full to resell later. You see this phenomenon every week with the regular offers.

  3. Petervz says up

    Those big stores aren't that noble. The discounts are usually given by the suppliers. The stores themselves just take their normal margin. But as a PR it sounds nice.

  4. Kampen butcher shop says up

    I don't think it will be expected competition from De Spar. In the Netherlands I consider Spar to be one of the more expensive supermarkets. Tesco in Thailand can also do something if you compare it with the German discounters here in the Netherlands. If I had to finance another food dropping in Isaan for the benefit of my in-laws, I would actually prefer to visit Lidl here in Amsterdam. Unfortunately impossible.

    • Fieke says up

      Yes the Lidl very well also in Belgium. Good and cheap products.

  5. 110 discount says up

    Only for holders of their loyalty card=Clabcad: 110 bt discount when buying at least 800 bt-from 5/12. That clabcad also works in Malaysia, but not at the many European tescos.
    And the grumblers again don't know how the food sector works: the vast majority of these advertised discounts are therefore not offered by Tesco itself, but by the suppliers mentioned - just as is often the case in Be+NL. Just as the AH (now with Delhaize!) is squeezing producers by simply withholding a discount. In BE it is forbidden to offer goods for less than the purchase price - it was once intended to protect aunt Mina with "the small profit" shops.

  6. JACOB says up

    Profit margins of these wholesalers are considerable, do not interfere with the shopping, just buy the beer, pay at Lotus and Makro 720 bath for a tray of Chan beer (cans) here in the village it is neatly placed on the back of the pick-up and pay 708 bath,was having dinner in Roi Et the other day and the restaurant only sold Leo beer, so wife dear walked to the 100/7 11 meters away and bought the Chan cans for 38 bath, the local things are sometimes much cheaper than all these large grutters, plus you don't have to drive 100 or more kilometers for it.


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