Well, the holiday in Thailand it's over, you go back home to work again for a few months or maybe even a year. You daydream at the desk in the office or you talk to friends and colleagues at work about that beautiful time in Thailand, the beautiful country, the beaches, the exuberant nightlife and of course about your great love, whom you met there.

Slowly but surely and sometimes it suddenly happens in a brain flash: Gosh, how nice it would be if I could live in Thailand to be constantly with that oh so sweet Thai woman and lead an easy life in a nice climate. Money? Well, what if I take over a business, a beer bar or something, your partner at the cash register, some pretty girls at the bar and the money pours in. Behold the birth of a disastrous plan.

Grand plans

So it was with Mark, an Englishman in his mid-30s, a construction worker by trade. A craftsman, you might say, who had worked his way up to foreman in the new building without any qualifications. Married, good salary, own house and car, now and then (no, often) in the pub with his friends and also the occasional gamble on the horse races. However, his wife falls ill (multiple sclerosis) and Mark cannot – or rather does not want to – deal with it mentally. They get divorced, the house and car are sold and so Mark comes to Thailand with a nice capital with grand plans. That little capital is not only the proceeds from the sale of properties. Mark was also not averse to a little crack here and there with his mates, just like his father and brothers used to do.

Mark is going to start a beer bar. No, not an ordinary beer bar like there are hundreds in Pattaya, but different, better, nicer, the customers will come and come back, they all become regulars. It also starts well, he rents a space in a bar complex and builds the bar himself and furnishes it further with mirrors on the wall, a large screen television and a pool table. Now a few more beautiful girls at the bar and the party can begin. In the meantime, he and his Thai love have taken care of all the necessary papers and police protection is also well arranged.

The opening party is a great success, Mark is an excellent host and has already made many friends in Pattaya, all of whom attend. Things also go well in the weeks that follow, he organizes a weekly pool tournament, which is well attended, in short, the money does indeed flow in.

Succes

Overconfident with his success, Mark buys a house, buys a big truck, buys a new pool table and buys more things to make the bar even more attractive. Over time, the atmosphere in the bar changes a bit, when Mark is there, it goes well, a party can be built spontaneously, but when he is not there, the guests stay away. That's where the problem starts for Mark, because a big deal for him is that he can't keep his fly closed. A few days a week you can (not) find him in one of the countless beer bars or A Go Go's. He happily butterflys, which always costs him handfuls of money, because he is certainly not stingy.

Mark realizes that the income in the bar is decreasing, but the costs are not. The staff and especially the landlord must be paid monthly and other costs also continue. He makes a decision, he sells the bar for a reasonable price, sells his house and truck and a new plan can take shape. He has found a partner who is willing to put money into his plan to start an A Go Go bar. With some borrowed money, a nice amount is available to transform an empty space into one of the most beautiful A Go Go's in Pattaya. A beautiful bar, a great dance floor with chrome poles, two pool tables and a can of beautiful girls is opened.

Large debts

Unfortunately, the location is completely wrong and you have to climb an outside staircase to enter. Despite an advertising campaign, customers come in dribs and drabs, so that the reserves to pay the considerable rent, the salaries of more than 20 employees and other fixed costs are quickly dwindling. Of course disagreements arise with his partner, because with two captains on a ship you can see the quarrel coming from afar. Mark borrows money left and right to survive, but after about three quarters of a year the curtain falls. Long enough, by the way, for Mark to be pampered by practically all the dancers on an upper floor.

Mark had to give up, left behind with huge debts, “fleeed” to England, penniless and without a job. A beautiful dream has completely shattered.

Unique story? Well, over the years I've seen dozens of adventurers come and go. Come up with the plan to make it in Thailand with some saved or borrowed money, but without business experience and without knowledge of Thai (catering) life, have no chance of succeeding. Sooner or later they will return to their homeland with their tails between their legs, one experience richer and one illusion poorer.

I can name quite a few examples of beer bars that (regularly) change hands, A Go Go bars in the wrong locations, as well as a French, an Italian and an English restaurant. A miniature golf course, a darts center, a stainless steel processing plant, a fitness equipment store, all started by Farangs with great enthusiasm and great expectations for the future. All gone now!

Become rich?

Is it impossible to become your own boss in Thailand? No, not that either, because there are many foreign entrepreneurs in Thailand, not all of which fail. I know entrepreneurs in Pattaya who, for example, can make ends meet with a restaurant and guest house and there is also quite a bit of money to be made in other areas. You will certainly not get rich in Thailand, because that is reserved for Thais.

Finally: I make a rough estimate based on my own observations: only 5% of all foreign small entrepreneurs make a profit, 40-45% can manage reasonably well on the earnings of their business and the rest must sooner or later give up their vain hopes .

– Reposted message –

20 responses to “Being my own boss in Thailand”

  1. Chang Noi says up

    Most people who start their own business in a country like Thailand are not entrepreneurs to begin with, which is where the first problem is born. Secondly, people here in the hospitality industry often start a business as an extension of their genitals. One of these two things is enough to have a high probability of failure, both almost a guarantee. Something that also happens in NL, by the way. The existence of these kinds of people is a bizz for other kinds of people (foreigners incl.)

    And you can get rich here as a foreigner, but the Thai way. Despite this, Thailand remains a country better suited for R&R than making money (at least as a foreigner or as an unconnected Thai)

    • Robert says up

      Beats. I know many farangs who do have business success in Thailand (not one of them has a beer bar by the way) and they are often people who focus on business first, and not just on booze and sex. Many also have extensive international experience. The main problem with people who want to 'work' here is that they often want to come to Thailand for the wrong reasons. Work is then at the bottom of the list. And so that doesn't work. And even if you do have good intentions… you also have to realize that if you work here you will encounter a lot of obstacles in your way. In addition, you can arrange all matters such as pension and (health) insurance yourself (not always easy, see other blogs) and you really do not have to count on your 5 weeks or more holiday as employees in the Netherlands are used to.

  2. Khap Khan says up

    Going to Thailand with the intention of getting "rich" is probably the 1st mistake that starts the misery.
    If it is not possible to become rich in your home country, why in Thailand, if it were that easy then “everyone” would be in Thailand with a big fat bank account.
    Who doesn't want that, an easy life of booze, sex, warm climate, favorable tax climate and then get rich too. For those who daydream about that I would say dream on but leave it at that.
    It is probably wiser if you have worked out and have a reasonably good pension or other benefit to live in Thailand, rent a house or apartment (not buy it) and live a "normal" life there and enjoy what Thailand has to offer. and I certainly do not primarily mean Thai women, Thailand has so much more to offer.
    When you have obligations in the Netherlands (work, etc.) and you have the financial possibilities, go to Thailand 1 or 2 times or for some more often a year, then it will always be an outing and something to look forward to again and again.
    I myself still have to work for another 4 years (obligations) and now I go to Thailand at least 2x a year, so it is a real holiday for me in the meantime, I think very carefully about what I will do in 4 years, or stay in the Netherlands living and staying in Thailand for a longer period of time per year or going to live there permanently, but in the latter case I will certainly not start a business in Thailand with all the associated risks, after all, I will have worked in the Netherlands long enough to be able to (in Thailand) enjoy without risk.

    • Marcus says up

      I partly agree, but keep in mind that deregistering from the Netherlands gives you a major tax advantage. You can only stay in the Netherlands for 120 days (2x60 per six months) without having to register. If you do that, you will have to deal with the tax authorities again. And let's be honest: twice 2 months in the Netherlands, who wants more? For most, it is still the case that this increases your disposable income by 100% and you live in a country where the price level is 50% lower than in the Netherlands. 1 liter of petrol, just to name a few, 60 euro cents, a villa for 200k euros, maid for 200 euros/month, so God in France 🙂

    • JACOB says up

      Never understand why people always talk about renting a house or apartment and then set (not buy) renting means paying the rent every month or year,while a house bought or built no longer requires any costs,even if my wife remains alone she has a roof over her head, now married to a Thai woman for 19 years so thought this was the solution.

      • Willem says up

        Jacob.

        You reason very easily. There are just as many reasons not to buy as there are to buy. You talk about buying a house without a mortgage because you state that you no longer have any costs. Many cannot.

  3. Henk says up

    Indeed, like so many others, I also came to Pattaya for the first time in 1990.
    Of course after being single for 12 years, also the first day in love, and after a month of vacation busy writing and faxing. After a few months, my love came to the Netherlands (it was a bit easier then than now) but was immediately a lot less more willingly than at the time when I was with her in Pattaya. We still managed to make it through the 3 months. But that Thailand of course continued to attract and then I went to Thailand twice a year to party and play with the girls. In 2 I met a woman who had the same ideas as me, so hoppakee to the Netherlands as soon as possible, this was a completely different kind of woman and it hurt me that she had to go back after 1998 months.
    But luckily after about 2 months she was back on the doorstep. She lived in the Netherlands for almost 10 years and at the beginning of 2008, after selling everything, we left for Thailand together. Her idea was to never start a bar or something like that. in Pattaya. We had a house built with 7 Thai apartments in Chonburi directly on Autobahn 24. This means we have a good life together and a super fun activity. We also have 4 gazebos here where the Thais celebrate something almost every day. I also have to come and have a beer or a laaw kaaw, which is a consistent turn-off. I drink my 2 bottles of Leo when it is quiet outside and I sitting behind the computer to call my Dutch kids or friends.
    This is just my own story with which I want to say that there is indeed a good life to be had here if you act normal and don't chase girls or alcohol all day long. We have been running for almost 2 years now and still have 90% occupancy.
    So highly recommended if you are looking for work here in Thailand.

  4. jansen ludo says up

    I have been on leave in Thailand twice, and I recently met a German in Isaan.
    he had a simple pension, and told me that the business was entirely in his wife's name, for the simple reason that he had to pay much less taxes and taxes.
    in thailand as a foreigner you are milked empty.
    the road to success

    1 puts the business entirely in your partner's name
    2 only start a business in Thailand if you have been together for a number of years and you have already shared joys and sorrows together in your home country, by which I mean that you have a harmonious marriage
    3 Make sure you are not financially dependent on your company
    4 make sure you have an income through your home country, pension capital, etc..
    5 try to limit your investment, and try to live off the business, this is quite doable.
    6 invest a maximum of 10 percent of your assets
    7 Don't see it too big in the beginning and try to grow slowly, and see your business as a way to live in Thailand for free and possibly pay for your flight tickets

    • Robert says up

      Yes that's good! All risks are covered, yes, apart from the first curious recommendation…but even if your Thai partner throws you out (you won't be the first one to do it) it will only cost you 10% of your wealth.

      Investing only 10% of your wealth in a Thai business, ensuring that you have another income, making sure that you are not dependent on your business… people who can meet all these conditions do not need a business in Thailand at all! In that case, they are better off investing 70-80% of their assets in much less risky ways and then get a lot more return!

  5. Henk says up

    @jansen Ludo ::
    1 :: Please note that if you only put everything in your partner's name, you will also lose it if something goes wrong.
    if you invest a maximum of 10% of your assets in a company, I wonder how many millions of euros you must have to make the switch.
    Of course I am not aware of the taxes in Pattaya, but here in Chonburi I go to the town hall with my wife for the tax return.
    For the entire complex, including the turnover of 24 apartments, we pay 15000 Thai Baths, so I don't think that's too much of a deal.

  6. luc says up

    Wonderful all those stories of failure or success! I think failure is mostly due to ignorance!
    First make sure you have a “degree” in economics or something! How can a construction worker with a little money but no brains make a business successful? If you are also going to finance the bars, this shows your mental way of life!
    I myself am not a holy saint, but I know well that every success brings a tidal wave of jealousy, which all kinds of bloodsuckers use!
    People, without any economic knowledge and common sense you are lost in advance!
    I don't have a business in THAILAND yet, but I've been working on it for two years! Do you really think that a business is already profitable after one week? Yes money is coming in but this is not yet a profit!
    A thorough knowledge of taxation is certainly necessary. You can hire a good accountant, but you have to understand it yourself!
    Both feet on the ground!! If everyone in Thailand starts a business immediately successful then why not with us in EUROPE??
    Good luck and greetings to future self-employed candidates!

  7. pascal says up

    Entrepreneurship is entrepreneurship, anywhere in the world. If you have not eaten “Dutch” cheese, then the chance of failure is very high. I see a lot of possibilities here, more than in the Netherlands at the moment. Thailand is a country that is developing economically with all the opportunities that this entails. We have 2 bars in Chiangmai and things are going well. I also started a small export company that is slowly taking shape and body.
    A bar means hard work, but with a little ingenuity it is quite possible to distinguish yourself and collect a nice group of regular clientele. If you arrange things normally, try to live as healthy as possible, it is very possible to have a very nice life here. I myself am one with a straight back as they say here, run regularly, make my hours in the muay thai gym. But also drink a beer regularly in the evening. Eat tasty and healthy and enjoy the beautiful life, the Thai people, culture, etc. We now intend to sell 1 of the bars and buy a house for ourselves. Step by step and with common sense everything is possible. But to be fair, I have to say that without a Thai partner it will be a difficult story. They know the way, know the local "customs" from police protection to the good drink suppliers etc.

  8. Norbert says up

    Very interesting article. I have been living in Spain for 30 years and yes, I have seen many come and go. I also went bankrupt in Spain, 2 x even but I stayed and won and have been earning good money for the last 10 years without being rich and I am now 63 years old. I still had to survive about 10 years on courage , willpower, persevere, get back up. Today I leave for the first time to Thailand, Pattaya and am very curious to meet paradise. I have 2 friends who live there who speak in superlatives about Thailand. Will I start a business there… gee, no, but yes, you never know with me. . . and if it must be so, I do so with a limited capital.
    If I may give some advice to people who want to start a business 'on the outside'.
    1. Don't go all out. Keep a spare.
    2. Make a real effort to speak the language. Really really necessary. I regularly meet foreigners in Spain who don't speak a word of Spanish. . . .this is retarded.
    3. Stay off the booze. . . . this was kind of my fault but not THE fault,
    4. Stay away from the women. . . .ttz. a friend of mine who is now in Thaliand is crazy about women. This is his bankruptcy because three quarters of his energy goes to women and if you look at him like that. . . . his whole life has been spent with women.
    5. Surround yourself with good people and not wakos, dreamers.
    6. Respect the population and their mentality and adapt.
    7. Work and work and work until you have some success and can slow down a bit.
    8. If you have local staff, respect them. Be kind and above all correct.

    Greetings,
    Norbert
    Alias ​​Mister MAGic

  9. CrisscrossThay says up

    Well written and certainly no moral talk, just think of the story of the three friends that was published here a few months ago.
    But Gringo, there are also success stories. What to say about that pool bar in soi Diana. Or am I seeing that wrong?

    • Gringo says up

      I will soon make a separate article about the success of Megabreak pool hall in Soi Diana.

  10. michiel says up

    Hope to be able to tell my story in about 10 years when I'm 50. I am an entrepreneur in the Netherlands and I know how to handle money very well. For the money, catering might be nice as an extra in Thailand on top of your other income. But I know people who have stepped into it as an extra in addition to their normal income (renting real estate) and are now very successful with a bistro. In my opinion hard work can be well rewarded everywhere. I will never do anything in the hospitality industry myself. But plenty of opportunities.

  11. Marco says up

    How strange that a criminal who can't keep his fly closed doesn't make it.
    Not really representative, such guys don't make it anywhere or they are poured into the concrete if they go crazy.
    I do not mean to say that it is not easy to get something off the ground in Thailand.

  12. piet says up

    Old story, but still current and it remains true; the bar is "easy" to open just like a restaurant, but unfortunately the construction worker, bookkeeper...etc. think to host here
    Shoemaker stick to your reading especially in Thailand.
    Strangely enough, many old catering establishments here, no bar or anything. but in other matters

  13. Geert Jan says up

    People misjudge the season. It's a madhouse in December, but there's no customer in sight all summer (April to October). Buy your og and make sure that the well-developed company is actually yours, yes, that is possible!! Whatever business you start belongs to your Thai partner. Does she mean harm? then she goes out. If she wants it right, you pay a very small amount of tax, don't show yourself at the tax office and with a few thousand a year this is paid. Do you have a crazy money-grabber? Get a fresh one. There are 30.000.000 in Thailand alone. women who are still looking forward to it, so don't grieve for too long. Don't get married, so never have family debts on your bread and butter. So just the eyes and your savings. Don't tell anyone what you own and keep a low profile. I've been here for 15 years and despite the recession my capital is still growing. Even when there's no customer in sight, I'm still bursting with laughter because super low costs due to no staff and everything has already been paid for. Stay insured for medical expenses in the Netherlands or take out good insurance in Thailand. People who have never been sick for 1 day can also get their turn. I got cancer and sugar and dengue fever and after losing 1 kidney the momentum was over. 40 kg. arrived but don't panic because everything has been paid GOOD LUCK!!

  14. janbeute says up

    There are also those who are successful and not so much.
    What about a former employee of tires and exhausts and battery service branches Quick Fit in the Netherlands, who brought the formula to Thailand.
    And now have many branches all over Thailand under the name BeQuick.
    But yes, not in the Thai catering industry.
    You can only make something here with a new idea.

    Jan Beute.


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