The Dutchman also takes a social media holiday

By Editorial
Posted in Social media
Tags:
20 August 2013

Traveling to Thailand and want to take a break from Facebook or Twitter? That's true, according to a survey by Skyscanner. It turns out that the use of social media decreases for a majority during the holidays. A significant group does not even log in at all during the holidays.

Online silence

For many, going on holiday means taking a break from everyday life. The majority of the Dutch do this not only literally, but also take a break online. For 37% of those surveyed, vacation also means taking a distance from the usual social network of friends and family by limiting contact with the home front to what is strictly necessary. SMS is still a popular means of communication (20%) but has been overtaken by messaging services such as WhatsApp, Facetime and Skype (22%).

The popularity of the latter services increases with age: the tipping point at the expense of SMS is already in the category of 50 to 60 year olds, while only 40% of holidaymakers under 16 still use SMS. Facebook as a means of communication with the home front is only popular with 11%.

Telling home how much fun it was

Telling how much fun the holiday is, is what the Dutch do at home, according to the research. Of those who log on to a social network during their holiday, 23% do so mainly to share holiday experiences, the other 77% indicate that the main reason is to stay informed about the ups and downs of the home front. Of the respondents who indicated that they use Social Media (94% of all respondents), more than 34% indicated that they did not log in at all during their vacation. Almost 53% do, but less often than at home. Only 10% do this as often as at home and only 3% use their free time to log in to a social network more often. Age does make a difference: among younger Social Media users under the age of 30, 28% indicate that they do not log in at all during their vacation, 50% less often and 22% as often.

Just over 9% of holidaymakers still send postcards. We also don't want to receive such a nice handwritten card from the elderly: only 12% of the over-60s take this effort and this number is exactly as high as in the age group under 30.

1 thought on “The Dutch also take a social media holiday”

  1. Farang Tingtong says up

    OMG…..all those studies nowadays what good is it a waste of time and money I really don't see the point of it, and I also doubt the credibility of such studies, it just depends on who and where you conduct such investigations.

    For example, if you ask these questions to a bus full of elderly people on their way for a holiday in Germany, with a stopover at a punnik party in Habbekutteveen, then yes, you will certainly get a different answer than if you ask the same questions to a bus full of teenagers heading towards IIoret de mar.
    Is it really the right reflection of how things are during the holidays?

    According to another study, the opposite is claimed, namely that people intend to go online less or not at all, but this proves difficult to maintain.
    Excuses like “I have to check if there's something important in my mail” and “it's nice when others see that we're having a good time.

    Another study even shows that the lack of an internet connection is the biggest source of stress during a holiday.

    Or the study that claims that 40% of travelers find the lack of an internet connection the biggest stress factor. For 26% this is poor connections in their journey and for 24% a noisy location.

    Once at the destination (only hotels were taken as travel destinations in this study), 61% say that the most important extra facility in their room is an internet connection.

    When I look at my own environment with many Thai friends, nothing changes when they are on holiday in Thailand or when they are at home in Holland.
    Well I have yet to meet the first Thai who is not on Facebook or something like that, they get up with it and go to bed with it.
    Every day, entire photo reports are shot in all kinds of places and in various positions and with the accompanying gestures, and then placed on Facebook, Instagram, etc. as soon as possible.

    just look around you there is Wi-Fi everywhere, everyone is always and everywhere busy with the internet, in the car on the bike, on the zebra crossing, on the toilet… mmm I think, no, it is an addiction that the whole world is now addicted to addicted.
    And I personally think that what I see around me is closer to reality than what is claimed according to Skyscanner's research.
    Anyway, I have no problem with it, during your holiday do things that you like and that includes internet, so just enjoy it.


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