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Why doesn't Thailand have its own car brand?

By Submitted Message
Posted in Reader question
Tags:
December 24 2023

Dear readers,

I read that Prime Minister Srettha Thavisin had met in Japan with executives from major Japanese automakers, including Honda, Nissan, Isuzu and Toyota. Many leading car manufacturers are present in Thailand, such as assembly companies and parts manufacturers. These companies together produce many of the approximately two million vehicles built annually in Thailand.

In addition, Thailand is one of the largest markets in the world for pick-up trucks, with more than 50% of the market consisting of one-ton trucks. Manufacturers such as Ford, Isuzu, Mazda and Mitsubishi have chosen Thailand as their base for pickup production.

With that in mind, I'm left with 1 question: why is there no Thai car brand? All the knowledge and production facilities are there. There is also a market because Thais are car crazy.

does anyone know?

Regards,

Bernhard

Editors: Do you have a question for the readers of Thailandblog? Use it contact form..

Number of times read: 1.003

8 responses to “Why doesn't Thailand have its own car brand?”

  1. GeertP says up
    24 December 2023 at 09: 19

    Seems quite logical to me, why would you want to put your own brand on the crowded market if you A, have no history in the car industry B, have a very critical potential customer base, a Thai is certainly not going to buy a Thai car
    Look at the Thai motorcycles, hardly anyone buys one of those.
    Then there are plenty of examples of countries that have also started their own car industry, such as Turkey and not to forget the Netherlands with its nail, not really success stories.
    In a few years the Chinese will control the car industry, competing against them is impossible.

  2. the DAF is also gone says up
    24 December 2023 at 09: 44

    If you have lived here for a while, you must have noticed that everything that comes from better foreign countries, not China, but Japan, is seen as much better/quality as 'made in TH'.
    By the way, TH, for example, also had a large local bus construction industry, which is almost completely defunct due to high costs.
    THERE is a strong tendency to have fewer and fewer global brands, not only in car-motive. Opel, DAF, Volvo, Peugeot etc have also virtually disappeared.

  3. Bart says up
    24 December 2023 at 10: 20

    Have you seen the link below?

    https://shorturl.at/opqR6

  4. Wim says up
    24 December 2023 at 11: 04

    Hello, it's not that hard to guess, is it? Thailand has had a semi-military regime for the past 9 years. That is no guarantee of innovative leadership. The period before that was that of the Thaksin family. Populist.
    What Thailand can do is look forward. Let them start by teaching young people to think independently and creatively. And the elderly should pursue decent entrepreneurship and not be guided solely by the greed for money.

  5. Bert says up
    24 December 2023 at 11: 54

    They have Thairung.
    Based on Toyota or Isuzu

    • bennitpeter says up
      25 December 2023 at 12: 15

      Thanks, knew there was one. Once seen in one2car sales.
      However, it was a while ago and I couldn't remember the name, but there it is the Thairung.
      There are 2 2nd hand ones there, which can be found after your own input search.
      Ok, can also be found in the pull list, but under the name TR.
      You have to pay something for it, from 1.5 million baht.
      But as you write, based on a different brand of chassis and engine.
      Anyway, I once saw a VW Taro with a Toyota engine.
      Ok, just read how that worked. It was a Hilux for the European market, strange.

  6. Jan says up
    25 December 2023 at 01: 22

    @Bernhard,

    You are wrong Thailand has its own car brand, namely Wulling

    • Hans Bosch says up
      25 December 2023 at 05: 29

      Wuling Motor Holdings., Ltd, is a Chinese manufacturer of automobiles, subsidiary of Guangxi Automotive Group. They produce engines, and special purpose vehicles, namely mini electric cars, people movers, trucks and buses, and auto parts. Wikipedia


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