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Reader question: Price differences wine and whiskey in Thailand

By Editorial
Posted in Reader question
Tags: , , ,
June 2, 2013

Dear readers,

I regularly drink a glass of wine every day. Whiskey occasionally, usually with cola.

The wine that I have been using for years is red or white Mont Clair red or white Celebration. Sold in 5 liter cartons. At the bottom is a pouring tap, so the wine stays good for quite a long time. The wine comes from South Africa.

I think they serve this wine in restaurants for 80 or 90 baht a glass. But now it comes.

Price of 5 liters at Macro, Lotus and Big C 965 baht, at Best Pattaya 910 baht and at Thepprasit Road liquor store, 50 meters from Thappraya, 850 baht. So saves a sip on a wine glass.

Same with Sir Edwards Scotch Whiskey. At Big C 550 baht and in the store Thapprasit 400 baht. Saves a sip on a drink!

I live 460 km from Pattaya but I was there for half a week this week. Bought 5 cartons of wine and 6 bottles of whisky. Saving 1475 baht if I calculated correctly.

Who knows equal price liquor stores at Khon Kaen or Khorat?

Regards,

Jacob

Number of times read: 266

12 responses to “Reader question: Price differences wine and whiskey in Thailand”

  1. Gus Peters says up
    3 June 2013 on 09: 14

    Hi Jacob,

    Are you reading your message…. Where is liquor store :Thepprasit Road and where is Thappraya? Is that in pattaya?

    Greetings,

    Guus

    • l.low size says up
      3 June 2013 on 10: 30

      Hello Gus,
      You are driving on the Sukhumvit road
      You pass through Pattaya Klang and Pattaya Thai.
      Next is Theprassit Road turn right at the traffic lights.
      Drive almost to the end (2km) and park.
      (Further on it becomes a T-junction: Thapprayaroad)
      You will find a number of things on the left of the Thepprassitroad:
      liquor store, money exchange office, laundry, bakery, etc

      Good luck,
      Sincerely,
      Lodewijk

  2. gerrit says up
    3 June 2013 on 09: 28

    Moderator: Please respond to the question.

  3. rob phitsanulok says up
    3 June 2013 on 10: 02

    I used to buy this wine in bottles, but now also in 5 liter cardboard packaging. No oxygen comes with the wine, so it can be stored for a long time. Which never works, by the way. Pay the same price, so if anyone knows the cheaper price near Phisanulok, please report it immediately .

  4. piet says up
    3 June 2013 on 10: 59

    At small wholesaler Pattayathai from sukhmovit on the right, just before soi Bongkot, the same wine 5 Liter also costs 850 baht Monte clair or something like that.

    Saves at least 2 sips on your drink for the same wine, slobber wine, but it can be drunk chilled.

    And time to turn into wine vinegar....... no way 😉

  5. Roland says up
    3 June 2013 on 11: 57

    Except for the mention “Sir Edwards Scotch Whiskey” you talk about wine and whiskey in very general terms…
    Wine and wine is two people say in Belgium, we are quite familiar with "good wines" as the French.
    I know one thing for sure, good label wines (chateau wines, for example) are terribly expensive in Thailand due to imports. You pay a good castle wine in Thailand 2,5 to 3 times the price in Belgium. I'm not talking about the "Grang Cru Classé" wines as you can buy them in Villa Markets. By the way, I have my questions about grand cru wines that had to experience the crossing to Thailand by container. Not to mention the way (and temperature) of storage in Thailand before they end up on the store shelves.
    That is why in Thailand you better stick to a French Cru Bourgeois wine or an Italian, Spanish or Chilean good wine. Even then you pay at least 400-500 THB per bottle of 70cl in Thailand.
    We will not talk about Thai "wines", they are really not worthy of the name wine.
    When it comes to whiskey in Thailand, I am not that informed.
    A nice French wine, a piece of crusty French baguette and a piece of matured (French) cheese… what could be better than that?

    • piet says up
      3 June 2013 on 13: 46

      Strangely enough, there is Thai red wine that has quite a reasonable taste, but it can differ per bottle!

      I once bought a bottle of "sweet" red wine out of curiosity and to my great surprise it was not sweet at all and perfectly drinkable.
      Wanted to try more,but no longer for sale TIT

  6. Harry says up
    3 June 2013 on 12: 24

    There is a huge amount of import tax in TH.
    In 1998 I once tried to export that stuff to TH, but found no importer who dared to take any risk: first bring it in and then see, or get used to selling for what price? No thanks.
    As a former Aldi central buyer, I still have some contacts in the EU and beyond.
    Someone interested ?

  7. BramSiam says up
    3 June 2013 on 13: 17

    In addition to Mont Clair, the various supermarkets in Pattaya also sell 3 liter packs of Chilean wine or French or Italian wine. Slightly more expensive, a lot tastier, although there is no arguing about taste of course. They are not grand crus, but very acceptable wines for the connoisseur.

  8. Paul says up
    4 June 2013 on 05: 13

    Mont Clair is not, as stated, a South African wine, but a wine produced here in Thailand based on South African grapes. Just like Kookaburra (Australian grapes), Peter Vella (California) and Lion's Cape (South Africa). You can tell by the yellow seal on the bottle/pack instead of the blue seal for imported wines. In this way, the extremely high import tariffs are circumvented.
    The prices of wines and whiskeys are, as with many other articles, influenced by quantity discounts, among other things. They can go up to 50%. This gives larger companies with many branches a strong advantage over smaller retailers. Yet you often see that smaller retailers charge lower prices. They have to do that to compete with the big boys, but it only gives them very small margins.
    Another problem for the smaller retailers is distribution in Thailand. The larger companies buy directly from the producer, but smaller retailers depend on intermediaries, who often have exclusive rights for a certain region. These intermediaries also sell directly to consumers (which in principle does not happen in Europe) and thus form competition for their own buyers. Since those intermediaries also charge fairly low margins to the consumer, there is little room for maneuver for the small shopkeeper.
    My motto: support the small shopkeeper and with it your own purse.

  9. elwout says up
    4 June 2013 on 05: 15

    Chacun a son gout but the Mont Clair white and red are truly undrinkable. Significantly better and in the same price range is the Peter Vella, a 4 liter box for 799 baht. The wine used to be considerably cheaper, but Taksin thought to increase the tax on wine to almost 400%. Roland apparently has little experience with drinking Thai wine. There are excellent Thai wines, which are more expensive than imported ones. Extremely stupid as no substitution effect occurs now.

    • piet says up
      4 June 2013 on 06: 34

      Whether it is undrinkable does matter to the drinker, at most you can report; for the enthusiast the taste is insufficient !!
      There is no arguing about taste, but the price / quality ratio is 🙂

      Would you rather drink a premier grand cru Or Chateau Mouton…

      In NL eg AH does the same with house wine as here; importing the grape juice and turning it into wine on the spot
      It's strange that MAKRO charges 100 baht more than a small trader,

      CHEERS!!


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