Cider in Thailand

By Gringo
Posted in Food and drink
Tags: , ,
June 15, 2022

Cider is an alcoholic drink made mainly from apples. The apples are first ground into pulp, which is then pressed. The juice is then fermented into cider. There is a lot to tell about cider, about the types, the flavors and the origin, but you can read it all on Wikipedia.

Cider is not really popular among the Dutch and the Belgians are also not enthusiastic about the drink, which should be used as an alternative to beer. I read that Heineken has tried to sell the English brand Strongbow in the Netherlands, but that did not catch on. In the meantime, only new brands have been launched, the cider of which has been adapted to the Dutch taste. There is a worldwide trend that cider is (somewhat) supplanting beer.

Cider in Thailand

A while ago the Thai press reported that Heineken will now also sell cider in Thailand. It is the Strongbow brand, owned by a sister company in England, which enjoys great popularity there. Heineken's marketing is aimed at the target group of 25 to 35 year olds, who would like to follow the global trend. The cider market in Thailand should reach a turnover of 2017 million Baht in 30, which would be an increase of 120%.

Multiple brands in Thailand

Whether Heineken will succeed in gaining a foothold in Thailand with Strongbow remains to be seen. Several brands are already available in supermarkets and English pubs. In Megabreak pool hall, where I often go, you can order Black Rat and Magners cider. I see English, Irish, Scots and Scandinavians drinking a cider, but the turnover is not really big. I don't drink it (yet), but I don't belong to the target group.

Reader question to Dutch and Belgians in Thailand: Do you ever drink cider? If so, which brand and what do you think?

14 Responses to “Cider in Thailand”

  1. Rob Thai Mai says up

    Cider is an apple wine and wine is not so popular in Thailand. Making it yourself with other fruit is also possible and with very pure, you can also achieve a higher alcohol percentage. Homemade from: Lemon, Salak, Mangosteen, Banana, Pineapple. Fermentation in the bottle with water seal with an alcohol percentage of 13 to 15%. However bottling was a problem, no corking. I took the 0,6 liter beer bottles with a crown cap, but these bottles were too weak at the neck and splashed open, so mop in alcohol vapors, the 0,33 beer bottles held and could be stored well. In short, there is a lot of fruit and the drink was perfect with friends.

    • LOUISE says up

      Hi Bob,

      You could use preserving bottles for bottling, they can take a lot.
      And maybe other models of this for sale with the same closure.
      And if it's for your own use, who cares what the bottle looks like, as long as the contents are tasty.

      LOUISE

      • Rob Thai Mai says up

        where can you buy preserving bottles in Thailand?

        • l.low size says up

          You can buy bottles of Tea Factory.
          There is a bracket cap on it.

        • Glass says up

          At IKEA.

  2. Daniel VL says up

    In Belgium I do drink it, usually from the Stassen company sold at Colruyt. The best-selling cider comes from Normandy France. Due to working conditions, I have never consumed alcoholic beverages and still adhere to that. sometimes a diet or zero coke. Always drinking water or coffee is sometimes disappointing; So sometimes Cider. Here in Thailand French imports available at Tesco. Not my taste.

  3. Jozef says up

    I am not a beer drinker and certainly not a heineken and I dare to drink a cider in Thailand, not for the whole evening. Is too sweet. had a thai makelei cider this week, i think chang but not sure, alcohol content quite low but served cold very refreshing.

  4. robert verecke says up

    In Hua Hin Vineyards, Mouse brand cider was on the drink menu (49 bath) and I tried it. I was very pleasantly surprised, the bubbling liquid had an excellent apple flavor, was slightly sweet (not too much, not too little), very pleasant to drink and also thirst quenching. If I remember correctly there was 3° alcohol and bottled in bottles of 33 cl. I found the cider in Vila Market packaged in a carton of 4 bottles, selling price 180 baht for a pack (45 baht each). From now on I always have a few bottles in stock in my fridge and have replaced the Chang with the Mouse.

    • ruudje says up

      Don't you mean MOOSE (elk)?

    • ruudje says up

      The brand is not MOUSE but MOOSE

      plaice; Rudy

  5. Pattie says up

    The Best
    I drink black rat cider several times a week
    Cold and dry.
    A raw cider and only black rat so almost no sugar
    The right ones for me Otherwise I don't use ciders.

  6. William van Beveren says up

    I drink cider vinegar, (apple, coconut and pineapple) but it's not the same. do it to de-acidify the body against gout, among other things.
    Would cider have the same effect?

  7. Adriaan says up

    I live in the Isaan and discovered the Sato here in addition to the beer. Sato is sometimes called rice beer. That will be because it is made from a grain, rice, and contains 5% alcohol. However, it does not foam for a meter, but is very lightly sparkling and has a sweet taste. Rice wine / cider is therefore a better name. I find the sweet taste surprisingly similar to apple cider and I think it's a good substitute. You don't have to leave it for the price, SiamSato costs just over half of beer in the supermarket.

  8. JomtienTammy says up

    You will find the best ciders in the UK anyway…
    People always say that about Strongbow, but there are many better ones!
    1 of my favorites is the Brothers Cider but it is so hard to find and when you find it it is 3 to 5x the original price.
    That is why I always bring it with me from the UK…
    Aspall and Bulmers are also good ones.


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