Decline of tourists in Thailand
The first measures, lifting the curfew in Phuket, Koh Samui and Pattaya, have been taken. It is doubtful whether this will limit the damage to tourism.
When the rest of Thailand will be released from "curfew", it is not yet possible to say. Thailand is many times bigger than those few tourist spots.
Unsurprisingly, fewer tourists have come to Thailand in recent months. If you look more closely at the figures from the Thai tourist office, you will notice several differences. The number of Finnish tourists even increased by more than 50%, followed by the number of Russians by 9%.
Although the number of European visitors increased by 2,5%, fewer English tourists arrived. Fewer German holidaymakers also visited Thailand (-11%). However, the biggest decrease was seen among tourists from Africa, Southeast Asia, the Middle East and America (-17%).
The Thai tourist office forecasts 26,2 million tourists for this year.
The hotels in Bangkok suffer the most from the political unrest. The Centara Grand Central Plaza Lardprao had an occupancy rate of only 56%, normally this is over 86%. It is possible that now, after the intervention of the army, the hotels in Bangkok will receive more tourists.
Compared to last year, the number of tourists visiting Thailand has decreased by 9,39%, due to the ongoing political unrest.
Nice forecasts checked hotels in Bangkok were even more expensive. Understandably, there were fewer people in Bangkok for the hotels, but then you would think we are promoting it, but no, the price is going up.
The seaside resorts have not been affected by this, as prices have risen considerably.
Mention example of friends who were there in HuaHin rented for a month wanted to stay another month price became twice as expensive no bargaining possible.
As far as hotels in Bangkok are concerned, my experience is that the prices certainly do not reflect the low occupancy rate. For a stay at the end of June I saw higher prices than last year for the same period.
It's Thai logic 🙂
If there are fewer tourists, we raise the prices and receive the same amount of money. Not so 🙂
It is a pity that we cannot tell the Thai tourist bureaus if you promote your hotel and then you will be full. Management of hotels also have to think about it, but then I just say Holland, they don't think there either, so it's not strange.
The classic entrepreneurial mistake has been made again.
If you have fewer customers or turnover, the prices will be increased to achieve the same income
generate.Consequence lower turnover/income.
To stunt with lower prices, most of them are not printed directly on the retina.
However, prices in Thailand have risen this year for various reasons.
Sincerely,
Lodewijk
A friend of my girlfriend is visiting here in Isaan for 4 days. Has 1 day off per week, but due to the low occupancy rate in the hotel where she works, Bangkok Sukumvit soi 18, she has to take 3 days unpaid leave per month. Was just called by her "manager" that due to the circumstances mentioned, 30 employees will be fired. She hopes she is not there, because she has been working there for more than 2 years as a cleaner.
And yes; one raises prices when there are fewer customers and hopes to achieve the same turnover, and the other lowers prices to achieve the same turnover with more customers. I would choose the latter, but I'm not Thai.
On the basis of the existing studies, I would examine which nationalities are more and which are less sensitive to these kinds of developments. And also check which tourists mainly travel individually and which almost always in groups.
On that basis I would - BEFORE any disaster breaks out - spread my risk in the forecasted occupancy and yield over the various nationalities.
But yes…..I fear that in a number of cases there are not even forecasts…..
What does the hotel want to do when the weather is nice, is there no provision for staff? I think you know that. January February March April there was a storm in HuaHin friends of ours live there and have never seen it so busy in that period. He said that there were a lot of Thai people, good of course, but what about their possible work?
I have only just returned from a month in Thailand and have not noticed any hotel occupancy, but have seen that guests were disappointed when the hotel or sleeping place was fully booked.
The Thai perceives the situation to raise prices, not smart, because European tourists are also paying attention to the little ones.
A lot of young tourists who make a trekking and they take the cheapest places to sleep.
I don't see any connection yet between the Thai tourism bureau's investigation and the coup/curfew. After all, these are only a few weeks old and trips/tickets are booked months in advance. The decline will have to do with the thunder all year round. I was in Chiang Mai for the entire month of February and you could already notice it there. The consequences of the coup / curfew will be added and if they make everything more expensive in Thailand, many people will choose another Asian destination where there is stability.
If tourism is indeed declining and I believe that 100%, then the average Thai hotelier is too stupid to respond to this. The mindset is so slowly earn, earn and earn. Let them pay those rich Europeans. They are heading in the same direction as Spain years ago. They also grazed there until no more tourists came.
I have been coming to Thailand myself for many years and my hotel had increased the prices by Bath 400 per day last season. This year they will add another Bath 200 per day.
What people forget is that there are many more countries in Asia where prices are considerably lower.
Here's some advice to the hotel owners: just keep going, the ship of money will soon hit the quay.
Dear W.vd Vlist
An increase of 600 Bath per night over two seasons seems very much to me.
Isn't that about a very expensive hotel by Thai standards?
After all, the price per night that you were charged before those price increases were implemented must logically have amounted to at least 500% of that surcharge, right?
Greetings
Kito
In the meantime, many new construction projects are being built. All based on growth models that show significant growth in tourists. I wonder if that will reset like in Dubai a few years ago.
Hello Louis,
Can you give me the original link to these figures, I mean to the Thai Tourist Board and the Thai Tourist Board. Thank you in advance.