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Home » Remarkable » Another tear-jerking commercial: 'Compassion is true communication'
This commercial from TrueMove H, the well-known telecom company in Thailand, has already been viewed more than a million times on social media in just a few days. The commercial lasts three minutes and is set during the Second World War with the common theme: compassion is true communication.
We see a woman who visits someone and asks questions about her deceased father. Why this video is so popular, you will find out in the last seconds.
TrueMove H often has such tear-jerking commercials. A few years ago she also showed a striking commercial with the slogan 'Giving is the best communication', this commercial was also viewed millions of times.
Video: Compassion is true communication
Watch the video here:
[youtube]https://youtu.be/N4Yrgkt2JPI[/youtube]
Another “bull's eye” TrueMove H's commercial: 'Compassion is true communication'
In a short time, the film tells a complete story that appeals to the imagination of millions of people
These videos are watched over and over all over the world. People are touched and the attention of the viewers is held in the first second.
And that's what it's all about when making an advertising video.
On the other hand, it shows how commerce uses emotion. I doubt we should be happy about that.