Starbucks plans to open 2024 new coffee shops in Thailand every year until 30 to continue its growth.

Starbucks currently operates 444 Starbucks coffee shops in Thailand through various formats, including drive-thru and original concept stores. During the 2020 to 2021 pandemic, the company continued to open new coffee shops.

This year, Starbucks has already opened 15 new coffee shops, mainly at gas stations and shopping centers, bringing the total number of branches to 444. The other 15 coffee shops will open in the second half of this year.

Starbucks' managing director indicated that Thailand is a strategic country for Starbucks in the region, along with Japan, South Korea and Taiwan. The company believes Thailand has the potential for even more Starbucks locations because of its strong brand awareness, Thai coffee culture and the country's popularity as a tourist destination.

21 Responses to “Starbucks wants to open about 90 new coffee shops in Thailand”

  1. Jozef says up

    You can also drink freshly brewed coffee at a table at some local market stalls. That is much more interesting. You wouldn't travel to Thailand for Starbucks!

    • Stan says up

      And you support the local middle class, instead of a few shareholders in America.

  2. T says up

    Too expensive for mediocre quality outside of Bangkok and the tourist areas, I don't know if it will work.
    They owe a lot to the hype among young people through marketing etc. I don't have to be found dead yet, terrible franchise.

  3. Ruud says up

    We are really waiting for that now….5555

    There are dozens of small local coffee shops everywhere that offer very good quality, better than the Star.ucks and at half the price too.

    Don't support the small Thai self-employed the big American multinational…

  4. Jack S says up

    As long as a cup of coffee at Starbucks stays this expensive, around 130 baht or more for a bowl of drab, you won't find me there. Then rather Amazon where it costs half and a latte tastes great there. But no cafe can compete with Baan Pal in Pak Nam Praan, the pit-stop for many cyclists. A delicious latte or cappuccino costs 35 baht there! And you can eat well there.

  5. chris says up

    We Dutch people may be too down-to-earth, but of course you don't go to Starbucks for the coffee. At least not in Bangkok.
    Starbucks is an experience: you see the most beautiful Thai young women there and it is the place where it is absolutely no problem for Thai women (middle-aged) to approach a foreigner and ask if she can sit with you. None dream, but the reality from my own experience.
    Who cares about the price of a cup of coffee?
    For those who don't want to believe me: the next time you have to go to the embassy: have a cup of coffee at the Starbucks around the corner on Sukhumvit Road.

    • JosNT says up

      That's right Chris. You go to a Starbucks to see but especially to be seen. Not my thing.

      And maybe they want to open new branches in Thailand to compensate for the dozens of Starbucks they are currently closing in the US because too many "ordinary people" (read vagrants and homeless) come over and only use the toilets. And that's why their regular customers drop out.

    • William says up

      555 sounds like the perfect place to be between a contact agency and the massage happy ending.
      Have four here in the city. Go and have a cup of coffee on one of my trips.

  6. Henk says up

    Not to haggle ☕. And way too expensive
    Not only in Thailand.

  7. mary. says up

    Indeed, their coffee is not that great. Much tastier and cheaper at many coffee shops.

  8. Leo says up

    Well, this woke and very expensive coffee grounds tent must compensate for the losses of "politically correct" withdrawal from the Russian federation.

    As an inveterate coffee drinker, I wouldn't know what to do there, while it is much cheaper and much cozier in a small Thai place that is everywhere. Moreover, I already hate USA multinationals, such as the McDonalds etc in this world, institutions that are as woke as monkey pox and only sell unhealthy and much too expensive junk. Brrrrrr!

    • Stan says up

      If they were really "woke" they would only sell expensive healthy junk...

      • Leo says up

        No, Stan, being woke is very different from selling healthy or unhealthy expensive junk, there is plenty to find about woke McDonalds and woke Starbucks

        https://www.wibc.com/blogs/hammer-and-nigel/mcdonalds-gets-woke-unveils-plans-to-ruin-the-happy-meal/

        But anyway, judging by the many negative reactions, Starbucks will earn little money at 130 baht per cup of coffee from visitors to Thailand blog

        https://www.dailywire.com/news/starbucks-received-insensitive-backlash-for-going-woke-now-they-may-depart-facebook-altogether

    • Rob V says up

      Starbucks and other multinationals are woke, which is simply neo-liberal action. Stick a rainbow somewhere for a month to show how committed you as a company are to human rights and freedom to express yourself. Sales pitches, image polishing. But in the meantime, locations in America are closing where they have united in unions. They just do what will bring in the most bucks, or at least what they think will bring the biggest profit. So a worthless American tent, where you won't see me.

      In Thailand they are not so bothered by unions and the image is still good (hip?), so this will make Starbucks shareholders happy. You don't have to go there for the coffee or sincere principles for a fairer and better world.

  9. Osen1977 says up

    Also skip this chain, it really has nothing to do with coffee. Way too much sugar especially for a very expensive price. I don't think it's affordable for regular Thai either. If there really isn't a coffee shop to be found, I'll go to 7-Eleven, which sometimes also has a good coffee machine.

    • chris says up

      way too much sugar?
      You put yourself in it anyway, in all the Starbucks I know.

  10. Kim says up

    Amazon and aunty ants in the malls have great coffee for about 50 bht.
    And of course the local coffee places are also very good in Pattaya.
    Also around 50/60 bht.
    Bake and brew
    Benjamin are very good.

  11. JosNT says up

    That's right Chris. You go to a Starbucks to see but especially to be seen. Not my thing.

    And maybe they want to open new branches in Thailand to compensate for the dozens of Starbucks they are currently closing in the US because too many "ordinary people" (read vagrants and homeless) come over and only use the toilets. And that's why their regular customers drop out.

  12. GYGY says up

    No Starbucks for me either. Pretty good coffee at the local stands, but isn't this instant coffee that is often spoken of scornfully?

  13. willem says up

    for me 130 baht for a coffee is really about it I make a (much better) capuccino at home for 12 baht

  14. Christina says up

    Mac Donalds is also recommended good coffee and did you know that you can have coffee for seniors worldwide
    order only hot coffee and you get two cups for the price of one.
    Order two senior coffees and pay for one.


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