Meta has launched the “Take It Down” program in Thailand, taking an important step in expanding its efforts to support teenagers in protecting their privacy online, specifically aimed at preventing the spread of intimate images.
Developed in collaboration with the National Center for Missing & Exploited Children (NCMEC), this program now also supports the Thai language, adding to the initiative's global accessibility.
The “Take It Down” program, initiated by Meta, offers young people under the age of 18 the opportunity to prevent the distribution of their intimate photos through a safe and privacy-respecting process. During a press conference in Thailand, Malina Enlund, APAC Safety Policy Manager at Meta, highlighted the company's commitment to the fight against sextortion. She underlined the importance of protecting the online well-being of teenagers and increasing the safety of young people around the world.
Combating sextortion and the sexual exploitation of children is a priority for Meta, evidenced by the company's removal of millions of pieces of exploitative content. The “Take It Down” platform uses a unique hashing technique that makes it possible to discreetly block the distribution of images.
Meta's broad strategy to address these issues includes not only the “Take It Down” program, but also resources and tools for teens, parents and teachers to combat sextortion. In addition, Meta has implemented measures, such as “Safety Notifications” on Instagram, that protect users from unwanted contact. These combined efforts reflect Meta's commitment to improving the online safety and well-being of young people worldwide.