Chips in Thailand with real Thai flavors!

By Editorial
Posted in Food and drink
Tags: , ,
December 24 2023

Seika Chujo / Shutterstock.com

Many Thais love snacks and chips in particular. There are flavors available in Thailand that are specially tailored to Thai preferences. Various herbs and variations are used.

The chip manufacturer Lay's offers unique flavors in Thailand such as Italian Cheese Supreme, Nam Prik Pao, Miang Kham, and Green Curry. These flavors reflect Thailand's rich and diverse culinary culture, offering a unique snacking experience that ranges from traditional Thai to internationally inspired.

potato chips

Potato chips or simply chips are fried (potato) slices. Chips, also called Crisps, were invented by the American chef George Crum in 1853. A (dissatisfied) customer complained that his potato slices were too thick, too soggy and not salted enough. Crum felt insulted. He sliced ​​them paper thin, used more salt and fried them until crispy. Then he served them to his difficult customer, who loved his Chips. He then put them on the menu and it became a resounding success (Source: Wikipedia).

Taste of Chips

The taste of Chips is determined by the potato variety, the type of cooking oil, the baking process and the substances that are added, such as salt, herbs and spices.

Flavors can differ and the major chip manufacturers introduce flavors for local markets. In Thailand you come across chip flavors that we don't know here. That's a shame, because I've tried some of them and they're delicious, especially if you like spicy spices. To give you an idea, here are a number of flavors of chips tailored to the Thai:

  • Prick Pao Cheese: This flavor combines the traditional Thai roasted chili paste (prik pao) with cheese, resulting in a blend of sour cream and onion with hints of fish sauce, BBQ, and heat.
  • Spicy Seafood Salad: This flavor brings the essence of the sea to chips, with a flavor profile of chili and lime.
  • Cheddar cheese: A classic flavor with a unique twist, specifically for the Thai market.
  • Garlic bread: Inspired by Italian cuisine, this flavor combines the taste of crispy toasted bread with olive oil and garlic.
  • Stir Fried Shrimp with Chili and Garlic: A flavor that captures the simple, yet tasty combination of shrimp, garlic and chili in one chip.
  • Carbonara Parmesan: Inspired by the Italian pasta carbonara, this flavor promises a unique chip experience.
  • 7 Spiced Crispy Squid: This flavor brings the taste of perfectly seasoned and crispy fried squid to chips.
  • Lobster roll: Inspired by the American dish, this flavor combines the taste of lobster with mayonnaise and herbs.
  • Chilli Crab: A flavor that combines the sweet and fishy notes of roasted chili paste with crab.
  • Fried Chicken Wings & Sriracha Sauce: This flavor combines the spicy and sweet taste of Sriracha sauce with the salty and fatty taste of fried chicken wings.
  • Lay's 2in1 Grilled Prawns & Seafood Sauce: A combination of seafood sauce and grilled shrimp flavor in one bag.
  • Tasto Pla Sam Rod: Chips with the taste of a triple fish dish, known for its sweet, salty and savory flavors.
  • Lay's Hot Chilli Squid: A slightly spicy squid flavor, reminiscent of the Bento Squid snacks available at 7-11 stores in Thailand.
  • Lay's Miang Kam Krob Rod: Inspired by a sour Thai dish, with flavor notes of lime, chili, shrimp and ginger.
  • Lay's Salted Egg: A lighter and wallet-friendly version of the popular salted egg flavor.
  • Entree's Barbecued Crispy Pork Classic: Thin, dry and crispy chips with a strong pork flavour, perfect for an afternoon snack.
  • Manora's Fried Shrimp/Crab Chips: A peppery snack with a subtle shrimp or crab flavor.
  • Party Caramel Snack: Yam chips covered in caramel, and available in other flavors such as chocolate, banana and sweet & spicy.
  • Lay's Play Net Chilli Paste: Chips with a spicy chili paste flavor, in a crisscut shape.
  • Lay's Crab Curry: Chips with the taste of Thai crab curry, with ridges for extra strength.
  • Arigato's Cuttlefish Crackers: Available in spicy and non-spicy versions, these sweet-savory squid chips are shaped like roasted squid.
  • Carada Rice Ball Cuttlefish: Round, crispy squid chips made from rice, available in flavors such as seaweed and coconut.
  • Snack Jack Green Pea Snack: Hearty green pea snacks that resemble Cheetos, but not as salty and with a pea flavor.
  • Tasto Signature Spicy Salted Egg: A spicy version of the salted egg flavor, which promises not to be boring.
  • Jaxx Potato French Fries: These remain crispy and come with tomato sauce/chili sauce for extra flavor.
  • Tasto Devil Barbeque Spicy: Spicy BBQ chips that are firm and crunchy with a hot kick.
  • Tasto Devil Emperor Chilli: Extremely spicy chips with pieces of dried chili in the bag.
  • Lay's Spicy Lobster: Thin, flat chips with a strong lobster flavor.
  • Cornae: Salty, savory and crunchy corn chips, available in original and cheese flavours.
  • Lay's Sweet Basil: Chips with a slightly spicy and savory taste and a spicy smell.
  • Tasto Hot Plate Seafood: Combines different seafood flavors in one chip​​.

Many of these flavors can be purchased at 7-Eleven or Tops. Give them a try.

21 responses to “Chips in Thailand with real Thai flavors!”

  1. adjective says up

    When I buy chips it is at the local markets. All kinds and flavors. I really like banana chips.

  2. Secondly, says up

    After living in Thailand for 17 years, they now also have the cheese cornucos, now the peanut cornucos.
    The Lay paprika is certainly doing well, every other day 1 bag of Lay or cheese cornuco.
    Every day I have to do some exercises, walk or swim.
    Enjoy your meal.

    • rudi colla says up

      Only no paprika chips available.

  3. Jack S says up

    Hey dear Adje, banana chips are not really the same… (I like these too)…
    Furthermore, you don't really have to complain about the chips in the Netherlands… I've been to many countries in the world… whose chips in the Netherlands are among the best. Also tasty in the US, but the smallest bags are as big as a family bag in the Netherlands.
    I had the worst choice in Germany… things are better there now, but when I lived there in the beginning and had to eat Balsen's Pusta Chips… brrr I haven't eaten chips for a long time.
    Here in Thailand I also occasionally buy chips. Usually just salted ribbed chips, Lays or a local brand. And sometimes BBQ. However, I think these strains contain flavor enhancers and artificial flavors – not so good for your health. I mean chips aren't that healthy. Certainly not to the extent that Jantje does.
    That you only live once is a question of faith, but how you live that one time is another story.
    Is that much food worth sweating and toiling all day here in Thailand and is it worth every move in this hot environment being too much for you? That you most likely have or will have many other complaints because of your body fat? Then eat happily. Then you might get the 150 kilos later. Have a look at an episode of 7 Deadly sins for fun… especially part 1. Maybe you don't like chips anymore 🙂

  4. Gringo says up

    The production of potato chips is almost the same all over the world. Watch for the process http://www.laysspreekbeurt.nl/index.html where, by the way, much more about chips is told.

    The flavor of chips is obtained by passing the chips through an aroma drum at the end of production, where salt and/or powder of any kind adheres to the still somewhat sticky chips. This can therefore be adjusted per country.

    For those who eat a lot of chips, there is also a nutritional table on that link. A 25 g bag contains 9 grams of fat or 15% of your daily fat requirement. Enjoy your meal!

  5. Frank says up

    I really don't eat chips every day in NL, but every year on vacation I always have Lays BBQ chips in my hotel room. Don't know if it tastes better because you're on vacation or if it really is that much better. But this one is amazing, both the taste and the "bite" which really has a completely different quality in NL.

  6. Gdansk says up

    Chips in Thailand are expensive! You can notice that it is not a potato country because compared to the Netherlands you pay a few times more per 100g chips than here (NL). Furthermore, the Thai does not like big bags. The standard size of 200g in Thailand is well below 100. No, I hardly ever have chips on holiday. No matter how delicious and exotic the flavors are sometimes.

  7. Johan says up

    Paprika chips in Thailand, I haven't come across it yet!

  8. rob says up

    Potato chips? Who doesn't eat them every now and then…or more often of course. In the Netherlands I almost exclusively stick to the normal thin natural chips, which I like best to eat with some extra salt and a pinch of white pepper on top.

    In Thailand I catch myself trying just about every possible taste and sometimes eating too much of it.

    And @Danzig, what is expensive? Does a few dimes more expensive really matter? The disadvantage is indeed that in some shops you can only get those very small bags > 10 chippies and the bag is empty.

    • John says up

      The original salted chips from Lay's natural? are particularly tasty. However..I refuse to buy a bag that is only 1/3 full here in Thailand.

      It has nothing to do with being too expensive, but purely that I don't want to be used to buy a big bag of Chips with wide eyes and have to realize when opening it that it contains almost nothing.

      yes…I know, that is to prevent transport damage :))

      Still, think the wide-eyed sales strategy has the upper hand

      • Mr. Boyangles says up

        No, there's gas in those bags to keep the chips fresh for months.

  9. Jacks says up

    I never eat ribbed chips, because of those ribs the surface is much larger, so more fat, more calories.

    That is why no French fries, which have a much larger surface area than normal fries. Most people don't think about this.

  10. Jack S says up

    Mmmmm just bought another bag of natural for the bus trip to Korat…. movie, chips and a long drive… what more could you want?

  11. kees says up

    This article reminds me of a conversation I had years ago with my neighbor on the plane to Bangkok. He went to Thailand for the Pepsi Company to check the potato fields in the north of Thailand. To my surprised look, he told me that Lays was part of Pepsi and that the Thais ate the most chips per capita. And as the son of a potato grower, he had the necessary knowledge about potatoes.

  12. thallay says up

    'crisps also called crisps'.
    We call them chips in Dutch, the English word for chips. The English word for chips is crisps. It is recommended not to use the chips in your computer. I once heard the story from a Russian that he saw the Russian translation of chips on a menu as google translates it, namely chips for the computer instead of 'patatas frija' as french fries are called in Russian. After pointing this out to the owner, he was offered a portion for free and the menu was adjusted.

  13. Paul says up

    I think the best chips in Thailand are Honey Butter. It's a good thing they don't have those in the Netherlands...

  14. Stan says up

    When I go back to the Netherlands I always take two bags of Tasto Devil with me. Fun for friends and colleagues. 😉 I don't think there is any more spicy chips!

  15. Mary Baker says up

    All delicious, miss the variation in the Netherlands

  16. Chander says up

    Are there also chips with unsaturated fats?

  17. Lessram says up

    I also really like Thai chips. But I find it very striking that (also with Lays) a very nice smell of smoke comes out of the bag when you open it, which disappears quickly, and the taste of the chips is much less present than you would think with the smell during opening. “Odor gas”

  18. Ria says up

    What I am still missing from the super long list is (a Thai brand) chips with wasabi. Once bought in southeastern Isaan and so delicious.


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