Superstars inowana mari yekushambadzira gimmicks
Vakakurumbira veShowbiz vari kuramba vachiwedzerwa mari nekuda kwekushambadza kwavo. Makore mashoma apfuura vakachaja 100.000 baht kana vaifanirwa kuzviratidza pachiratidziro chechigadzirwa, asi ikozvino huwandu hwe300.000 kusvika 350.000 baht hwakajairika kwemaawa maviri kusvika mana ekushanda.
Uye sechiso chechiratidzo, pane zvakatowanda zvinofanirwa kuwanikwa. Huwandu hwepamusoro parizvino hunoenda kune heartthrob Jirayu 'James' Tangsrisuk. Anopihwa chibvumirano nekambani yenhare AIS uye anogamuchira 14 miriyoni baht pane izvi. Uye kufunga kuti iye chete nyeredzi mune imwe sipo, kureva Supap Buruth Jutathep.
Nyeredzi dzinoshuviwa dzinoshandisa zvine hungwaru kukwikwidza kwecutthroat mune mamwe masekete. Makambani anopa denga-yakakwirira mari kudzivirira vakwikwidzi kubva kuba nyeredzi imwe chete. Competitor True Move ine chekuita naNadech Kugimya; anobata 7 miriyoni baht. Uye iwe unogona zvakare kuita mari yakanaka neTV kushambadzira. Varatidziri veTV vane mukurumbira vanowana 3 kusvika 5 miriyoni baht yeimwe TV yekutengesa.
Pitsinee Jitpleecheep anobvunza achipinda Bangkok Post hameno kuti varume vese ivavo vane mari yavo here. Marketing planners vanoti hongu. Iwo mashura anokwezva vatengi, anowedzera nhamba dzekutengesa uye anosimbisa chimiro chechiratidzo.
Chalit Limpanavech, mutevedzeri wemutungamiri weThailand Marketing Association, haana chokwadi. 'Hapana nzira dzinoshanda dzekuratidza kuti kushandiswa kwe mukurumbira inoruramiswa nekuda kwezvinangwa zvekushambadzira. Vanobhadharisa mari dzedenga; Hameno kana dzakakodzera mari yacho.'
James aive chiso cheWuttisak Clinic gore rino. Pollapat Junvimaloung, muvambi weWuttisak Clinic Intergroup, anofara naye. "James igineti yakasimba yekukwezva vatengi pakati pemakwikwi anotyisa munharaunda yekunaka."
Zvakare, Piyawan Leelasompop, mutevedzeri wemutungamiri wekushambadzira kuCentral Department Store Co, akati mashura haangosimudzire ruzivo rwemhando, asi panguva yekusimudzira anokwezva vatengi kuchitoro chedhipatimendi, vachiwedzera kutengesa.
Asi havasi vese vezvemabhizimisi vanofunga nenzira iyi. Ichitan yakagadzirira kunwa tii uye Tao Kae Noi zvidyo zvegungwa usashandise zviso zvakakurumbira. Kwete chete nekuti yakachipa, asiwo nekuti havatendi mune inobatsira. Muvambi weIchitan, Tan Passakornnatee, pachake anorumbidza chigadzirwa chake: 'Ndinowana migumisiro yakafanana uye dzimwe nguva kunyange zviri nani pane zvinotarisirwa.'
ICC International Plc's Saha Group inoita zvinhu zvakasiyana. Dhipatimendi rekushambadzira rezvigadzirwa zvefashoni nerunako rinogadzira zvigadzirwa zvine mazita azvo mukubatana nenyeredzi uye vanogovana purofiti. Semuenzaniso, Mai Charoenpura vane yavo brand yemvura yemaminerari Mai uye Pnadda 'Boom' Wongpudee akabatanidza zita rake kune eyelashes enhema.
(Chinobva: Bangkok Post, Gunyana 30, 2013)