Yaƙin giya: Chang vs. Heineken
Yaki ne tsakanin abokan hamayyar Chang da Heineken.
Abubuwan da ke faruwa a kallo: alamar giya Tiger, wanda ke cikin kwanciyar hankali na Heineken kuma ya shahara a Asiya, kamfanin samar da giya na Singapore na Asiya Pacific Breweries ya shafe shekaru da yawa yana yinsa, wanda Heineken ke da sha'awar kashi 42 cikin dari. Sauran babban mai hannun jari shine Fraser & Neave, wanda kuma yake a Singapore, yana da riba mai kashi 40 cikin ɗari.
Asiya Pacific Breweries (APB)
APB ba karamar masana'anta ba ce kuma tana da wakilci a cikin ƙasa da ƙasa sittin kuma tana da masana'antar 30 a cikin ƙasashe daban-daban goma sha huɗu, gami da, ban da Singapore, China, Cambodia, Laos, Sri Lanka, Indonesia, Vietnam da Tailandia. Suna ɗaukar nau'ikan giya kusan arba'in daban-daban, ciki har da, ban da babban alamar Tiger, Foster's, Bintam Indonesiya da kuma sanannen Anchor a Vietnam. A takaice dai, masana'antar giya tana daya daga cikin manyan 'yan wasa a kasuwar giyar Asiya.
Fraser & Neave (F&N)
Heineken yana da kyakkyawar haɗin gwiwa tare da kamfanin Abinci da Abin sha F & N, sauran babban mai hannun jari a APB, tsawon shekaru masu yawa.
A halin yanzu, Heineken ya kasance mafi ko žasa da aka sanya a gaban toshe ta Thai Bev, mai shayarwa na Chang, kuma ya ba da tayin dalar Amurka 53 na Singapore a kowane rabo don F & N sha'awar APB. F&N ta shawarci masu hannun jarin da su amince da wannan tayin domin ci gaba.
Thai Bev
Daular sha ta Thai Bev ta Charoen Sirivadhanabhakdi, mutum na uku mafi arziki a Tailandia, wanda ya hada da giya na Chang ban da wasu nau'ikan giya na wiski, ya dauki kashi 29 cikin dari na F & N. surukin yana tare da ƙungiyar sa na Kindest Place yanzu ya yi tayin don hannun jari na APB na dalar Singapore 56, don haka dala 3 sama da tayin Heineken. A baya ma'aikacin Bread din ya nuna cewa tayin tayin tayin karshe da ya shafi adadin Yuro biliyan 3.6. Ko masu hannun jari sun bi shawarar F&N ko kuma sun zaɓi kuɗin bayan duk abin da ya rage a gani.
An bayyana wanda ya yi nasara
Duk da haka lamarin zai kasance, Thai Bev ne ya yi nasara a kowane hali. Idan Heineken ya yi nasarar samun F & N hannun jari, to bisa ga dokokin da aka yi amfani da su a Singapore, dole ne ta karbi hannun jarin APB da Thai Bev ke da shi, wanda zai ba Mista Charoen riba mai kyau. Heineken za ta yi, saboda kasuwar giyar Turai tana raguwa kuma kasuwar Asiya ta karu da kashi takwas. Zai kasance mai ƙarfi, ƙidayar hakan.
Anchor ya fito daga Cambodia don haka ya shahara sosai a can (kuma ba a Vietnam ba).
Chang da Heineken ba abokan hamayya ba ne, Heineken an sich ya fi girma sau da yawa (kuma a zahiri a duk duniya) amma a wannan yanayin duka biyun suna neman iri ɗaya.
Wani bambanci shi ne cewa Chang ya fi Heineken daɗi sau da yawa a cikin abin da nake so.
To, ba kowa ne ya yarda da hakan ba… Abokai na (a Thailand) sun fi son shan Chang fiye da Heineken. Da alama Heineken ya ɗanɗana blander a Thailand (SE Asia) fiye da NL. Ban da bambancin farashin hauka.
Frank
Dadi da abubuwan da ake so koyaushe zasu bambanta kuma haka yakamata ya kasance.
Heineken ya kusan sau uku girman girman Thai Bev, don haka a ƙarshe suna da mafi kyawun damar. Ko da yake suna iya zurfafa zurfafa a cikin aljihunsu. Domin a zahiri, surukin nan yana tayar da darajar hannun jarin surukinsa, a kudin Heinken...
Ga masu sha'awar. Akwai bidiyo game da wannan sayan akan shafin de telegraaf.nl. Heineken zai kusan shigar dashi. hannun jari ya tashi da kashi 6.35% a yau.