Once a small fishing village, Pattaya developed into a notorious tourist destination, known as 'Sin City' mainly due to the presence of prostitution and sex tourism. The city began to grow in the 60s due to the influence of American soldiers looking for recreation during their free time. This led to an increase in tourism and the development of the tourism industry. In recent years, the Thai government has taken initiatives to improve Pattaya's image and promote family-friendly tourism.

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