Southeast Asia is currently considered a growth market for beer consumption, with growth rates among the highest in the world, according to a study by market research firm Euromonitor.

Why? Well, the Asean countries have a hot climate that makes you thirsty. If you eat a lot of "spicy food" somewhere between Bangkok and Manila on the street or in an open-air restaurant, you would like a cool glass of beer, wouldn't you? No doubt that is true, but it cannot be the only reason. After all, the largest beer consumers are countries such as the Czech Republic, Austria, Germany, Ireland and Poland, which are not tropical countries after all.

Grow beer consumption

The main reason why people in Southeast Asia are pouring more and more beer down their throats is the growth in recent years in the numbers of young people who have a higher disposable income. There is a clear correlation between beer consumption and economic dynamics, with the influence of more and more Western tourists, Western restaurants and international beer brands active in the market being very significant.

All this also explains why people in the Asean countries are turning away from their traditional drinks, such as the rice whiskey in Thailand, the arak in Indonesia and several sugar cane or coconut concoctions elsewhere in the region. The research also showed that beer consumption is increasing as prosperity rises, while people seek solace in cheap local drinks in times of economic downturn.

Asia

Asia as a whole has been larger in beer consumption than the Americas and Europe since 2007. According to the most recent Euromonitor figures, 2011 billion liters of beer were consumed in Asia in 67, compared to 57 billion liters in America and 51 billion liters in Europe. The research predicts beer consumption growth of nearly 5 percent per year through 2016 in the Asia-Pacific region.

Vietnam is the largest beer consumer of the Asean countries, where no less than 2011 billion liters were drunk in 2,5. Thailand follows with 1,8 billion liters and the Philippines with 1,6 litres. Indonesia (236,4 million litres), Malaysia 171,4 million litres, Cambodia (136,3 litres), Laos (134,3 litres), Singapore (108,2 litres) follow at a considerable distance and the row is closed by Myanmar with a paltry 30,4 million litres.

For expats and travelers in and to the Asean countries, the question remains which local beer is the best. A matter of taste, of course, but after a very unrepresentative comparison, here are the 5 best and worst beers from the region”


The 5 top beers in Southeast Asia

These are:

Singha Beer from Thailand

 

 

 

 

Lao beer from Laos

 

 

 

 

Bintang beer from Indonesia

 

 

 

 

Saigon Beer Red from Vietnam

 

 

 

 

Angkor Beer from Cambodia

 

 

 

 


The worst 5 beers in Southeast Asia

These are:

Chang Beer from Thailand

 

 

 

 

San Miguel from the Philippines

 

 

 

 

Tiger beer from Singapore

 

 

 

 

Phnom Penh beer from Cambodia

 

 

 

 

Bali Hai from Indonesia

 

 

 

 


I am a beer drinker myself and honestly say that the above lists are not mine. In the Netherlands I drank Grolsch and now here in Thailand Heineken, interspersed with the occasional Singha beer. Just two honest and delicious beers, not a Belgian beer for me, which apparently fits better with an image.

I recently read the statement of a Belgian in a Volkskrant article: “We have dozens of tasty beers, but they are unknown outside Belgium. The Netherlands has at most two beer brands, which do not taste like anything, but the whole world knows them.”

Anecdote from Pattaya

Finally, an anecdote from Pattaya. In the pool hall where I can regularly be found, a Belgian from Antwerp often visits on Sunday evenings. He has been living and working in Thailand for many years and when he participates in a tournament, he drinks a good pot of Heineken beer.

When I entered the pool hall a few weeks ago, he was chatting with another Belgian (a holidaymaker from Ghent) while enjoying a Tiger beer. After that holidaymaker had gone away for a while, I asked my sociable Antwerp resident whether he had switched from Heineken to Tiger. “Well,” he said, “I certainly can't drink Dutch beer in the presence of another Belgian!”

About this blogger

Gringo
Gringo
Bert Gringhuis (1945), born and raised in Almelo in the beautiful Twente. Later lived for many years in Amsterdam and Alkmaar, working in export for various companies. I first came to Thailand in 1980 and immediately fell in love with the country. Been back many times since then and moved to Thailand after my (early) retirement as a widower. I have been living there for 22 years now with my somewhat younger Thai lady Poopae.
My first experiences in Thailand as a kind of newsletter sent to family, friends and acquaintances, which later appeared under the name Gringo on Thailandblog. Many, many articles followed those first stories and that has grown into an almost daily hobby.
In the Netherlands still an avid footballer and football referee, but the years are starting to tell and in Thailand still avid, but the pool billiards is really of inferior quality, ha ha!

38 Responses to “The beer market in the Asean countries”

  1. Khan Peter says up

    Nice article Gringo. I do miss Leo… A fresh beer that I usually use in Thailand. Although Singha also tastes good with a spicy dish.
    I'm not a real beer drinker, nevertheless I want to stand up for Belgian beer. To be fair, the Dutch cannot compete with that. For example, last Thursday I was in Roosendaal with a good friend, we decided to have dinner at a steak house. There drunk a Steen Brugge. See here: https://www.thailandblog.nl/?attachment_id=71348
    What a nice beer that is! Unfortunately I could only drink 1 as I had to drive. I already checked if it was available in Apeldoorn, but alas.

  2. RonnyLadPhrao says up

    Personally, in Thailand, I prefer Leo.
    Chang certainly isn't bad either and doesn't belong in the "bad" list according to my taste.
    I find Singha beer too bitter and it makes me belch.
    Tastes differ of course.

    As for Belgian beers.
    At the end of 2011, there were approximately 1150 original Belgian beers (and a hundred label beers), brewed and marketed by 146 breweries and 44 beer companies
    For those who like
    http://nl.wikipedia.org/wiki/Lijst_van_Belgische_bieren

  3. GerrieQ8 says up

    So I am a real beer drinker and always take a Leo or tig. Only if there is no other option, then I sometimes grab something else. In my favorite café, for example, Dick calls it a den of robbers, they have Heineken on tap there. In my village Q8 there is only 1 café and that is on the Belgian side of the line. Jupiler is the standard there. Also a nice beer, maybe they have that in Klein Vlaanderen on the second road Gringo. I'm not for heavier beers. The heaviest thing I've ever seen is called Delirium Tremens. The name says it all I think. And to conclude: At a large conference of beer brewers, Mr. Heineken sat down at a table with the director of InBev at 11 o'clock in the morning. Mr. Heineken ordered a Heineken and so did the Belgian director. Heineken asked why he didn't drink his own brand. He got the answer, No, it's still too early for beer.

  4. Sander says up

    The anecdote from Pattaya is certainly fun. Especially since Tiger beer is from Heineken.
    Also prefer Leo bear in Thailand

  5. Rob V says up

    My preference is really Leo. If possible, I drink that. Singha and Chang are also drinkable but lack the freshness of a Leo. Lao seems to be good there too. At the Xenos they sell an Asian beer package with beer from Thailand, China, Vietnam, etc. I heard from a colleague. I'm going hunting this weekend.

    As for Dutch, Belgian and German beer. Who cares if you drink beer from your neighboring country? I find Heineken too bitter even though I live not far from their factory and it is popular here. I often get Schultenbrau from Aldi. Beer like Jupiler is also fine. I'm really not going to drink beer for the image. Grab a different beer every now and then to try (such as B and C brands) sometimes there is better stuff in between than A brand products. Don't try to be too attached to a brand/image. On my next trip to Thailand again at the Leo, trying to find a Lao and try some other beers. Chok dee.

  6. Mathias says up

    Thailand started with Heineken, then Tiger and now standard Tiger Light, I find a bit softer than the SML. Philippines standard Red Horse, delicious beer at 6,9%! Next time in Thailand I might as well try a Leo if I see the opinions here!

  7. Jan Hendriks says up

    I mainly drink red wine. Yet it sometimes happens that I drink a beer and then have Singha, Heineken, Tiger or Chang. My Belgian friends can now indulge themselves at Andre, who offers a wide range of Belgian beers. I sometimes let myself be tempted to drink a Duvel.
    My experience is that my Belgian friends do drink Heineken, although one of them refuses it categorically and calls it “Dutch piss”.
    I have noticed that other friends drink Leo at home and also offer it at parties.
    I think this is not only a matter of taste but also has to do with the cheaper price of Leo.
    Heineken has been less active in Asia for some time now, but works in the major markets of Russia and Brazil. In Hong Kong, for example, Carslsberg and Asahi have been able to increase their market share.

  8. GerrieQ8 says up

    Ronny, so I'm wrong with my Delirium Tremens. This has only 9% alcohol, while the Kasteel beers are already close to 11%. The strongest thing I came across in the list was primal beer with 13%. That's as much as wine.
    Learned one more thing: I still have a long way to go before I want to taste them all.

  9. Roger Hemelsoet says up

    Here in Thailand I usually drink Leo, when I go out for dinner to Chokchai Farm eg I usually drink Singha and otherwise Heineken if they don't have anything else. Heineken is better here than in the Netherlands and Belgium, I think. When I still lived in Belgium I usually drank Hoegaarden Grand Cru and also the Ghent Keizer Karel, the beer from my hometown. I also liked to drink dark castle beer sometimes, but I usually used it to make good Flemish stew. In the Philippines I once drank dark San Miguel, I thought it was a nice beer. Too bad they only sell pale San Miguel here in Thailand, I haven't seen any dark ones yet. I think it's a pity, the pale one is not nearly as tasty as the dark one. I think it's a pity that Belgian beer can't be found here.
    Cheers everyone.

  10. Joe says up

    Hi GerrieQ8, I think the Kulminator Urtyp Hell is number 1 in terms of strongest beer in the world, no less than 28%, I once had a sip of this, taste more like whiskey than beer, and they drank it from a wine glass. .

    Nice to have tasted once.

  11. noel castille says up

    Here in udon thani I can drink Belgian beers Duvel 160 bath Rochefort 10° 200 bath
    in a thai restaurant also have castle beer hoegaarden and a dozen others, in bangkok and in chonburi there are wholesalers of belgian beers!
    Like many, I never drink Heineken nor Singha, but very weird Archa is better than all those bad ones
    beers in thailand was originally brewed by two brothers from the czech republic one started in thailand the other in australia has already won many prizes there is a neutral beer not too bitter not too sweet and very cheap and the foam lasts longer there ?
    Second choice Leo and then Chang, but Tiger beer from the barrel is also tasty not from the bottle many of the thai beers are brewed in different regions different water different taste Leo tastes like a can
    different from bottles due to the location of the brewery!
    Anchor from Cambodia and Lao lager beer blond and brown much better than Thai beers?

  12. RonnyLadPhrao says up

    Joe

    And how about this then

    “The Scottish brewery Brewmeister once again has the strongest beer in the world. With Snake's Venom they bring a concoction of no less than 67% alcohol to the market. Their Armageddon was the previous record holder, at 65%.”

    “The strongest beer that has been officially available in Belgium (Double Black from the Struise Brouwers) contains 26% alcohol. An average pint contains around 5%.”

    http://www.gva.be/nieuws/in-de-rand/aid1477561/nieuw-sterkste-bier-ter-wereld-is-opnieuw-schots.aspx

  13. Davis says up

    Can only applaud the fact that beer consumption and culture in the ASEAN countries has been on the rise in the last 15 years, that is to say, the pilsner beers.
    Everyone has their taste of course, but it is beyond dispute that the Thai Leo is a popular AND tasty beer.
    It is strange that it is not in the top 5. Until a few years ago (13?) you also had Leo with the green label: Super Leo. Was even tastier than the current red labeled, only a few Baht more expensive.
    Why that has disappeared, Joost may know.
    A recognized beer due to poor export policy in the regime's past, but rightly in 2nd place; Beerlao. Which, by the way, is now more and more available outside Laos; even for sale in Chinatown in Antwerp.
    Further small remark, personally prefer to drink bottled beer, provided that they were transported in cardboard boxes due to the influence of sunlight. Find the draft in ptichers getting tepid and flat too quickly.

  14. Gringo says up

    Why so disparaging, Steven, both about the author (me) and Pattaya. No, I'm certainly not a beer connoisseur and I don't want to be one at all.

    I like to drink a "regular" beer, I just don't like all those Belgian specials, is that allowed?

    I must have very bad taste, because contrary to many reactions (with all due respect!) I don't like Leo. That gives me a headache, just like in the past in the Netherlands from van Brouwers Bier (AH) and Oranjeboom.

    Oh yes, to meet you somewhat, I do drink a Hoegaarden now and then, nice, but during the day when the sun is shining, can you approve of that?

    • Khan Peter says up

      Beer is marketing. The taste of each beer is almost identical. And after a few beers you won't taste any difference at all.
      A year ago I did a beer test with two friends at one of their homes. Are experienced beer drinkers. I bought 8 bottles. 5 well-known brands and 3 unknown, including their own favorite brand. The empty bottles were put on the table so that they could see which brands they were. 16 glasses filled, 8 for each. Under each glass a label with a number. That number corresponded to 1 of the bottles, but of course they didn't know which one. They were allowed to taste and fill in on a list which brand they thought they were tasting and rate the taste. The result: they liked the Jumbo supermarket beer (Dors) the best. She didn't pick out their own favorite beer either. Conclusion: you hardly taste the difference. Try it out.

  15. Innkeeper says up

    Here in Thailand I always drink Chang Classic of 6,4%, usually with an ice cube in a glass, because here in Buriram they almost only sell large bottles of 0,6 l, which quickly become lukewarm at the temperature here and I prefer a cold beer to a lukewarm beer, in the Netherlands I always drank Brand beer on tap, because this beer was the main beer in my pub.

  16. Davis says up

    Indeed. There is a big difference between lager beer and specialty beer. It should be clear that there are also major differences in taste and quality between the pilsner beers.
    As far as Heineken is concerned, marketing is indeed beeri and they are successful at it.
    As everyone experiences, in a Thai pool hall the farang drinks Singha or Leo, and your Thai opponent… Heineken 😉

  17. Mathias says up

    Dear Steven, there is no arguing about taste, but it can be discussed and that is why we are here on the blog! I can only drink 3 Belgian beers: Jupiler from the bottle! Ice cold Hoegaarden and a delicious Kriek beer, the rest…….Brrrr. Is that why those beers are bad? No of course not, just my taste palette!

  18. chris says up

    The numbers presented mean that Thais drink about 27 liters of beer per year per capita. The Dutch are head and shoulders above that with 80 liters of beer and we are not yet the largest beer drinkers in the world. It will therefore come as no surprise to anyone that Asia is seen as a growth market by the beer brewers. If the Thai start drinking as much beer as we do in the future, many more beer will have to be sold.
    In addition to the increase in prosperity as a factor that promotes beer drinking, there is also a counterforce: religious views on drinking alcohol, both among Buddhists and, of course, among Muslims. I know that not every believer thinks and acts the same when it comes to drinking alcohol, but such religious forces were hardly or not present in the west. Wine is even always drunk during the RK mass. As the Thai population becomes more secular, alcohol consumption is expected to increase. I don't see that happening so quickly with the Muslims.

  19. kees1 says up

    Dear Gringo
    You know what's so fun. I rarely drink beer myself, always a wine.
    Before the run-up, there always had to be Heineken. Since that is already quite expensive, we are there
    stepped off. Because read carefully at the Lidl we get 3 steps of Fink Brau, that's 18 cans
    For 1 step of Heineken, that's 6 cans.
    But Fink Brau didn't have to do that in the run-up. It was undrinkable.
    Now it so happens that some of those runners have lost their jobs. Shame on them for not hearing about it. they have it less. What is my surprise. Fink brau is suddenly a great beer and is also in their fridge at home.

    It can be
    With kind regards, Kees

  20. Davis says up

    Thank you Chris Before calculating. This is the interesting thing about numbers as you present them; that they are not absolute but relevant.
    One should know the beer consumption per person in liters per year. It makes no sense to state in figures that a large country consumes more beer than a small neighboring country.
    What the article does indicate is that there is more beer consumption and the market is growing.
    Apart from the philosophical views on alcohol consumption, it seems to me that drinking beer is healthier than drinking ethanol obtained by fermentation from rice or coconuts. We are talking about supplying vitamins, minerals and carbohydrates. Not supplying ethyl to get drunk or intoxicated. There, beer differs greatly from the local 'distilled whiskey'.
    The beautiful message of the article is that beer has become a sociologically and economically important parameter in ASEAN countries.
    That 'de gustibus et coloribis non disputandem est' is evident from the many reactions 😉
    Pro sit.

  21. RonnyLadPhrao says up

    Peter

    I assume that you have tested lager beers where the difference is indeed sometimes not very big.
    If you drink a few more of them, the taste is completely gone.

    But now serve them different beers with different raw materials, fermentation and brewing methods, such as Duvel, Hoegaarden, Leffe, Kriek, Rodenbach, Geuze, and throw in another lager
    and they will have it much easier already.
    With some you don't even have to taste the beer, but you can already smell which one it is and you really don't have to be an experienced beer drinker for that
    If you present them with 8 different Trapist beers again, it will be a lot more difficult again because they are more similar.

    All beers certainly do not taste the same.

    Before the test, you must also ensure that the tester knows all the beers.
    He can always say what he likes best (and that does not have to be the most expensive on the most famous) because you don't have to know the beer for that, but if you want him to say which beer it is, he must certainly have drunk it before to have.
    If he has never tasted it, he will never be able to say which beer it is, but he can of course tell you whether he likes it or not.

    In fact, wine is no different.

    School

  22. Mathias says up

    So I don't entirely agree with this @ Khun Peter. How is it indeed possible that with 4 ingredients there are around 40.000 types of beer and that they also taste different.

    Beer has 5 basic flavors, of which salt and umami are not often encountered in beer. Remains sweet, sour and bitter.

    You will also find the flavors fruity, spicy, floral or caramel. This in turn has to do with the type of hops, malt and yeast. The time that the beer ferments also affects the taste.

    One can certainly learn it, see eg a viticulturist, this is exactly the same with beer. but it can take years to really distinguish it properly.

    Here are 4 basic principles: 1) Drink with your eyes, light beer or dark beer, is the beer clear or cloudy and what does the head look like? Does it have fine or large bubbles?

    2) Carefully swirl the beer, this breaks the foam head a bit and releases the aromas. It is then easier to identify the character of the beer.

    3) Smell, give your nose a sip as it were. Close the glass with your head, as it were. A strong and fragrant aroma can be smelled right back in the foam

    4) Taste, the best part of course. It is important to take your time, take a sip and let the beer go through your entire mouth before you swallow it. Let all corners of your mouth come into contact with the beer to get to the bottom of its character. Then swallow it and determine how bitter the beer actually is and which hop aroma you taste. You do this in the back of your throat.

    That this requires training and passion is different from that one can hardly taste the difference. This is from my time at the Hoge Hotel School in Maastricht, of which there were 2 SVH books, namely wine and ...... beer!

  23. Mathias says up

    Dear Khan Peter,

    Maybe I can help you with Steen Brugge and you don't have to travel for it yet.
    The fixed costs are 7,50 per order and will be shipped to your address!

    The range has blond, double brown, triple and white for you.
    The costs per bottle are 1,65, 1,70, 1,90 and 1,10 Euro.

    You can order these via biernavigatie.nl

    Hope you had fun with this!

    • Khan Peter says up

      Dear Mathias, thank you, I will have a look at the website.

  24. folkert says up

    Singha, brewed by Brouwerij Boon Rawd, Boon Rawd Brouwerij also makes Leo.
    There are even more beer brands with a different logo brewed in the same brewery.

  25. Jan luck says up

    What you say about that test of different beers is nonsense. You could take a diploma or course in professional competence and social hygiene. Then you learn a bit more about beer. If you let someone taste 8 bottles or glasses of beer, it is natural just that after 3 glasses he already doesn't remember which beer he drank.
    After 8 glasses of beer you can no longer taste the difference, but if you serve me a Bavaria and then let me taste a heineken blindfolded, I will immediately tell you this has a different taste. And after 8 glasses it is already so full of alcohol that most people already think that they still like 8 more. As a former catering entrepreneur with over 50 years of experience in the international catering world, I can only say that in Thailand people do not pay attention to a head of beer at all, and almost all Falangs ruin their taste of beer by putting a lot of ice cubes in it, that has an advantage that your beer will be called water beer when the ice melts. A habit that is especially common among the British, because they already tapped a beer without foam. I once had a cafe where my new bartender still had to learn how to tap. She always tapped customers with too much foam on their beer. And when she received comments about too much foam, she always said: That will improve. A customer had to pay 25 euros and gave her 20 Euro. When she said that's not enough, he said it doesn't matter.
    The Belgians have more than 100 different beers.
    I sometimes drink Bavaria beer, a Brabant beer that you can buy in Laos by the can.

  26. Pim says up

    Jan.
    Explain to me .
    As one of the first DJs in my city, I worked in a disco with Skol beer.
    Later in the nightclub after my work there, then the night job started until 4 in the morning.
    These tapped Bavaria that my body had to get used to for a week, to drink after that I had to run to the toilet first.
    I was then told that what was in Bavaria had to do with Rotterdam water.
    I've never had that in Thailand.

  27. kees1 says up

    Pim
    As far as I know, breweries use water obtained through
    reverse osmosis. That is just about the purest water there is
    There is nothing left in it, no smell or taste
    So it seems stiff that you had to run to the toilet through that
    Now it is quite normal if you drink beer that you have to go to the toilet frequently
    Go sit in a pub. There is something going on
    Greetings Kees

  28. Jan luck says up

    That water in Rotterdam with a lot of extra glow in it is not used for Bavaria at all. Bavaria beer has been brewed in the Brabantse lieshout for more than 200 years under the direction of Fam Swinkels.
    And skol beer has long since disappeared, just like zhb beer, which we called hospital beer in brabanders. Skol was taken over and operated under a different name at the time.
    I've been drinking Bavaria for 60 years and won't say that other beer makes me sick, but I do taste it. However, after 8 glasses you no longer notice which beer you're drinking if you're going on a pub crawl, for example, it can also happen that you often change beer brands. But in Brabant, the Swinkeltjes are well represented.
    The average beer in Thailand costs 65 Bath in an entertainment center. And in the supermarket I now pay 49 to 50 Bath Archa for a large bottle.
    So it's really not a gold mine to have a pub in Thailand. Because of that 15 Bath profit, staff and electricity etc still have to be paid off

  29. kees1 says up

    Dear Jan
    You pretend to know a lot about beer. I now have my doubts about that. First of all, there is not a single brewer that uses tap water. It doesn't matter that there is a lot of glow in the water in Rotterdam
    That has been added. Most brewers have their own source
    That water is filtered (reverse osmosis or ionized)
    That water is purer than the best source water that is for sale
    Then imagine that after three glasses of beer you no longer know what kind of beer you are drinking. Sorry Jan But the beer drinkers I know have not drunk anything after 3 glasses of beer. And neither are quite able to taste a difference. And by this I mean a difference and not that they are able even if they hadn't drunk anything to be able to say this is Heineken and that is Bavaria. I have done the test that Khun Peter is talking about several times with the result.
    that hardly anyone got their beloved beer out of it
    Well, it's good and it's not good. If you let someone taste 8 types of beer, it is not the intention
    that you let him drink 8 bottles of beer. That is ridiculous. A wine taster takes a sip, rolls it through his mouth and spits it out again, and the next takes sometimes 10 or 20 different
    Wines. Suppose he drinks all those bottles
    Then you say that after 8 glasses he is already so full of alcohol that he still likes 8. Even if he would have already lost his way. An experienced hospitality man like you must know that an experienced beer drinker really doesn't touch his tax after 8 jars of beer, but is just starting. My experience in the hospitality industry does not extend beyond the fact that I have used it 3 times a day as an international driver for 23 years.
    And they don't support your experiences Jan. I can assume that it wasn't fries business where you worked

    Sincerely, Keith

  30. Jan luck says up

    Moderator: Please stop chatting.

  31. Innkeeper says up

    Pim, I think you are confusing the brands, because Skol came from Rotterdam, after Oranjeboom, and Bavaria comes from Lieshout (Brabant), so Bavaria has nothing to do with the Rotterdam water.

  32. Innkeeper says up

    Sorry for the repetition of Skol and Bavaria above, Jan Geluk already gave a very clear answer.

    I used to always drink Carlsberg in Thailand, those were still bottles with a silver foil (now that is no longer allowed) up to the cork, but Carlsberg was driven out by Chang, although it is now for sale again in some places in Thailand, also I regularly drank Klöster or Amarit and nowadays Chang Classic.

  33. Jan luck says up

    School beer
    I also sold skol in 1 of my 3 cafes, but was not obliged to purchase beer. I was free to do business and sold various different beers. The cafe was 2 km from the Belgian border, so all kinds of beer drinkers came across the floor.

    The Dutch branch of Allied Breweries was initially named United Bierbrouwerijen Breda-Rotterdam BV in 1968, which was changed to Skol Brouwerijen NV in 1973. At that time, beer for the Dutch market was sold exclusively under the name Skol. This was a result of Allied Breweries' market strategy. This meant that affiliated breweries of the group would market their beer in their own country under the name Skol. However, that was not a success and that is why it was decided in the early 80s to reintroduce the Oranjeboom brand. Oranjeboom turned out to have such a good name and so much charisma that it surpassed the sales of Skol within a few years and made Skol disappear as a brand name in the Netherlands.

  34. Jan luck says up

    Well said Davis. But did you also know that the Bavarian beer that you can even buy in Laos was created that way?
    first brewery in Lieshout Brabant in 1680. Taken over in 1764 by Ambrosius Swinkels from Lieshout.
    Later, the 3 young men became the owners of Bavaria. Bavaria has breweries in South Africa and even in Russia. Bavaria is even the market leader in beer for the South of the Netherlands. They also make alcohol-free beer. have taken over beer from the fathers? The beer is brewed with mineral water from their own source and not with Rotterdam water. They buy the hops from Dutch, German and American farmers. The Alberthein house brand also comes from the bavaria brewer. 6.200.000 hectoliters of beer per year.
    And Noud Swinkels, one of Bavaria's great directors, has often visited my cafe.
    Too bad they don't export to Thailand, I'm going to ask them about that. Next time you'll hear about it from me.
    Jan

  35. Pim says up

    Great all these many comments that are not even about sex in Thailand.
    Here we learn about something that can affect the liver.
    One thing is certain, the bierelier is often not averse to domestic violence, which in turn entails a lot of trouble.
    Not just here in Thailand but all over the world .
    Every day I have to experience the misery between a Swede and his Thai lady at the neighbors.
    They now have to sell their house by the name of Chang , Leo and so on .
    They are not hungry, they are simply on the bottle.
    Sometimes she uses it as an upside down opener.

  36. Cornelis says up

    Jan, you are talking about 'alcohol free beer' – seems like a nice product for the older man and an alternative to the blue pill………


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